A system for location based services utilizing a mobile device includes a software module configured to operate in a background mode on the mobile device. The software module is further configured to determine a geographical location of the mobile device and transmit the geographical location at predetermined intervals. A services platform is in communication with the mobile device for receiving the geographical location. The services platform includes at least one location based service module for facilitating at least one location based service on the mobile device. A plurality of back end databases is in communication with the services platform where the services platform integrates data from the back end databases with data from a location database. A secure website is included where an owner of the mobile device can view the geographical location of the mobile device and geographical locations of other mobile devices and have the ability to view friends/family/business associates on their mobile device.