Provided is a navigation system for guiding a user of a mobile device to a plurality of locations including a storage means adapted to store a database comprising a plurality of records, each record comprising location data indicative of the location of a respective place; a mobile device; a location determination means adapted to determine a current location of the mobile device; and a processing means adapted to use the database and current location to select, according to at least one predetermined criterion, a location that the user is directed towards, wherein the mobile device is adapted to provide the user with an indicator arranged to direct the user to the selected place.