A system constructed using one or more of the techniques described includes a collective set of data structures, uniquely designed entities, information tools, and computational and machine methods useful to store, append, interact with, retrieve, process, and present data and information in a fashion that enables associations to be made between the entities and the particular Jobs and Outcomes that pertain to the underlying markets, or possible markets, of an enterprise which have been identified by separate analysis following an Outcome Driven Innovation (ODI) methodology.