A system and method of providing a linking module to link an identifier to media content in order to create embedded advertising content. A system enabler receives a registration of the identifier and further provides embedded advertising content to be transmitted to a client. The system enabler further provides an extraction module to extract the identifier from the embedded advertising content to allow a client interaction with an advertising experience. The client interactions with an advertising experience are tracked by the system enabler to result in tracked client interactions. After receiving the tracked client interactions, the system enabler compares the tracked client interactions to compensable action items to update an account.