A database interface for developing at least one media play is disclosed. The database interface for developing at least one media play includes a plurality of templates, generated in accordance with feedback prior ones of the at least one media plays, at least two desired criteria limiting circumstances for play of the media play received at one of said templates, and an accessor that accesses media play inventory and preempts certain of the media play inventory with an insertion of the media play according to said at least two desired criteria.