A computer implemented method, system and/or computer program product dynamically display ancillary content on a webpage. A text entry is detected as an input to a find engine that locates and highlights the text entry within a main body of a webpage being displayed on a computer. A scope of the text entry is determined based on the textual context of the text entry and the type of webpage being displayed. An in-place adjustment is then utilized to automatically retrieve and display ancillary content on the webpage based on the textual context of the text entry and the type of webpage being displayed without refreshing the main body of the webpage.