An enlargement display method of a target area of an image forming apparatus which comprises a touch screen includes selecting a target zooming function to zoom at least one menu displayed on the touch screen as a target screen to perform at least one of functions of the image forming apparatus, enlarging and displaying at least one menu corresponding to the target area according to the selection, selecting at least one of navigation buttons to move the target area, and moving and displaying the enlarged target area through the selected navigation button. With this, the image forming apparatus and the enlargement display method enlarge and display the necessary menu as the target area and the target area is moved through the navigation button to thereby improve a user's convenience.