A product pusher device includes an elongate track having a front end, a rear end, and a channel and a paddle movably connected to the track for movement along the channel. The paddle has a front face for engagement with a rearmost one of a set of associated products located on the track. The paddle includes a foot which is slidably engaged in the channel and extends forwardly of the front face. A biasing element urges the paddle toward the track front end.