Liquid ejecting apparatus including conveyor belt driven by driving device for feeding recording medium on which liquid is ejected by liquid-ejecting head to print image according to stored image data, medium attraction portion disposed in opposition to the conveyor belt and having two electrodes to attract the recording medium to the conveyor belt, variation amount estimating portion to estimate, during printing of the image and on the basis of the stored image data, amount of variation of volume of the liquid to be deposited in subject area of the recording medium which includes a gap-opposition area opposed to gap formed between the two electrodes, and sheet feeding control portion configured to control the driving device to change drive force for driving the conveyor belt, so as to restrict variation of feeding speed of the recording medium by the conveyor belt, during excessive variation period during which the estimated amount of variation of the liquid exceeds upper limit.