An ultrasonic diagnosis device includes a diagnostic image generation unit (7) that generates an ultrasonic image from ultrasonic data obtained by transmission and reception of ultrasonic waves; an input unit (1) for receiving an input of a reference image, and hardware configuration and control parameter information data that is associated with the reference image, which are to be used by the diagnostic image generation unit; a parameter setting unit (3) that sets parameter information necessary for generating the ultrasonic image based on the input data that has been input; and a storage unit (8) that stores the ultrasonic image in association with the parameter information, and supplies ultrasonic image data with which the parameter information is associated, as a reference image. This enables easy setting of the parameters to be used in new diagnostic image acquisition so as to be set the same as the parameters used in reference image acquisition.