A mobile terminal including a display unit configured to display information; a touch layer configured to sense a touch input with respect to the display unit; a controller cooperating with the display unit and the touch layer and configured to: sense a touch input onto the display unit after the display unit displays the information, set a region of the display unit that includes a portion corresponding to the sensed touch input, and display on the display unit one or more graphical images corresponding to one or more selectable functions related to one or more contents displayed in the region. Further, the one or more selectable functions are matched to the corresponding one or more graphical images.