A system and method for executing user-definable events triggered through geolocational data describing zones of influence is described. One or more zones of influence are defined. Each zone of influence is described by stored geolocational data and forms a logically enclosed physical space. One or more user-definable events are associated with each zone of influence. Each user-definable event specifies a trigger condition based on the stored geolocational data for the associated zone of influence. A location of a user device is identified based on further geolocational data and at least one user-definable event is triggered when the location of the user device substantially correlates to the stored geolocational data for the trigger condition of the at least one user-definable event.