When an event undersells, the event promoter contacts a service provider such as Poundhouse either via phone, fax or e-mail, alerting us that they would like to “paper the house,” or fill the hall with individuals who might not otherwise go. Poundhouse then e-mails its users that an opportunity to go to a specific event is available and that they need to enter to win tickets. Users follow the link in the e-mail or come to the Web site and enter the contest by typing in their e-mail address and password. At a pre-specified time, the contest is automatically closed and “winners” are notified, via e-mail, that they won tickets to that event. The number of tickets made available to Poundhouse by the event promoter determines the number of winners. A guest list is compiled and faxed and/or e-mailed to the event promoter. Winning individuals each get to bring a single guest.