The present invention is directed to a computer-implemented method, system and apparatus to enable data-driven, multi-channel communications to facilitate business processes. By providing more than one channel for communication between market participants, which includes suppliers and consumers, real-time requests for information, services, or the like can be solicited in a way that those selected to provide responses have certain attributes, and the supplier is selected for the solicitation automatically and instantaneously notified of the request based on automatic selection of those attributes. The notification is instantaneously communicated using more than one channel of communication, potentially in a mode that the potential supplier has indicated is a more likely way of actually and instantly receiving the request. The system further provides at least one mechanism by which all of the selected suppliers can instantly respond to the request, which is then communicated to the requestor.