In an electronic presentation of information, search is made easier and more personal by identifying words, symbols or images (collectively called terms) in text and allowing users to select any of those terms to refine their search. The technology is called “cherry picking” because it allows each user to select what they judge to be the best terms among many available terms in the text, and use those terms to their own advantage. Terms in text are identified by a visual indicator such as a change in the shape of the cursor. “Stop words,” words that do not change the outcome of the search, and words that meet other specific criteria are not selectable.