A computer implemented method and system for creating a virtual community network for incentivized multimedia content viewing is provided. A first viewer receives the multimedia content for viewing on a client device from a server provided in a networked environment. The first viewer refers the multimedia content to one or more second viewers in the networked environment for viewing and further referrals. The server controls access to the multimedia content and confirms viewing of the multimedia content by the first viewer, the second viewers, and nth viewers from further referrals using a random challenge. The server generates response reports based on viewing of the multimedia content. The server credits the first viewer, the second viewers, the nth viewers, etc. with one or more items of value based on referring of the multimedia content, multimedia content view confirmation, and/or registration of the second viewers, the nth viewers, etc, with the server.