Disclosed herein is a display apparatus including a first substrate patterned to create pixel electrodes, a second substrate placed to face the first substrate and a liquid-crystal layer sandwiched by the first and second substrates wherein: one of the first and second substrates is patterned to create color filters each provided for one of a plurality of different colors as color filters each associated with one of the pixel electrodes each included in one of pixels each provided for one of the different colors; each of the pixels each provided for one of the different colors has a pixel area which varies from color to color; and the ratio of the electrode area of any particular one of the pixel electrodes to the pixel area of the pixel that includes the particular pixel electrode varies from color to color.