A printing method of printing an image corresponding to one frame by using inks of a plurality of colors applied to an ink ribbon allows a printing apparatus to print one image on continuous paper by using inks corresponding to a plurality of ink surfaces. When printing one print image by using a plurality of ink surfaces on an ink ribbon, the printing apparatus sets an area in the print image to be printed by one ink surface on the ink ribbon, by dividing the print image. The printing apparatus then prints one print image by using a plurality of ink surfaces on the ink ribbon based on the set area.