An image forming apparatus having an accepting unit; a printing unit, which performs a high-speed double-sided print processing operation to print an image on a second recording medium during a period between when a first side of a first recording medium is printed and when a second side of the first recording medium is printed; an adjustment unit, which performs an image quality adjustment; a determination unit that determines whether adjustment execution conditions will be fulfilled during performance of the high-speed double-sided print processing operation before the high-speed double-sided print processing operation is initiated; and a control unit, which controls the adjustment unit to perform the image quality adjustment before initiation of the high-speed double-sided print processing operation, when the determination unit determines that the adjustment execution conditions will be fulfilled.