The present invention enables image distribution while maintaining privacy, using a simple configuration. An image distribution apparatus which distributes image data to which location information has been added stores information specifying an inhibited area concerning the location information and determines whether or not a location indicated by the location information added to the image data to be distributed falls within the stored inhibited area. If it is determined that the location indicated by the location information falls within the inhibited area, the image distribution apparatus distributes the image data by deleting the location information from the image data to be distributed. On the other hand, if it is determined that the location indicated by the location information falls outside the inhibited area, the image distribution apparatus distributes the image data with the location information added.