There is provided an image forming apparatus that includes an image forming unit which forms a chromatic toner image and a clear toner image on a recording material, and a fixing unit which fixes these toner images on the recording material, the image forming apparatus including a specifying unit, into which a level of image clarity and a level of gloss including a glossiness of an image are input for image formation; and a control unit that controls an adhesion amount of clear toner per unit area on the recording material based on input information on the image specified by the specifying unit.