A system for reducing the peak power consumption by a refrigeration system is provided. The system comprises a first electromechanical cold control calibrated to a first temperature setpoint, a second electromechanical cold control calibrated to a second temperature setpoint, said first and second cold controls each having a setpoint selector member operatively linked such that adjustment of one results in a corresponding adjustment of the other, a DSM module responsive to demand state signals from an associated utility indicative of at least a peak demand and an off peak demand state, and a DSM switching device responsive to the DSM module and operative to selectively render one or the other of the cold controls effectively operative to control the cooling system depending upon the demand state signal.