A method, apparatus and program product may measure the economic impact of a business venture on a targeted area. An organization's expenditure data may be automatically analyzed in conjunction with supplier survey data indicative of how the initial project budget investment is re-spent. Correspondence prompting payees to upload the survey data may be automatically generated and sent. A multiplier or other economic indicator useful in analyzing economic impact may be automatically generated using the original investment figure, as well as the expenditure and survey data. Program code may enable modeling of different scenarios to optimize money allocation.