A method for building an integrated customer analytics solution for an enterprise is provided. The method enables retrieving and processing customer data from data sources available in the enterprise. Further, statistical techniques are generated using the processed data to facilitate analyzing attributes related to the customer. Statistical model outputs are, then, derived using the generated statistical techniques. The statistical model outputs represent metrics corresponding to the analyzed attributes. Furthermore, statistical models are generated corresponding to the statistical model outputs. The statistical models are associated with scores that facilitate to predict likelihood of customer behavior towards products, services and other customer related aspects associated with the enterprise. In addition, reports are generated based on at least one of: the processed data and the one or more statistical model outputs. Finally, the method enables building analytical modules comprising the reports and the statistical models.