Techniques for recommending music and advertising to enhance a user's experience while photo browsing are described. In some instances, songs and ads are ranked for relevance to at least one photo from a photo album. The songs, ads and photo(s) from the photo album are then mapped to a style and mood ontology to obtain vector-based representations. The vector-based representations can include real valued terms, each term associated with a human condition defined by the ontology. A re-ranking process generates a relevancy term for each song and each ad indicating relevancy to the photo album. The relevancy terms can be calculated by summing weighted terms from the ranking and the mapping. Recommended music and ads may then be provided to a user, as the user browses a series of photos obtained from the photo album. The ads may be seamlessly embedded into the music in a nonintrusive manner.