Methods and apparatus include features for managing social media universes. In one embodiment, media content and community members that have been associated with a new concept for creating a new universe are searched on a plurality of media content servers. For each found new concept, an association is retained between the new universe for the new concept and any found media content and community members. When a requesting user requests to view the new universe, a representation of the media content and the community members that are associated with the new universe is displayed for the requesting user.