Embodiments herein include presenting smart tags describing characteristics of image content in a hierarchy, and performing operations on the hierarchy to find particular image content within a larger amount of image content. Image content and corresponding tags are maintained. The corresponding tags associated with the image content are presented in a hierarchy. Each tag type in the hierarchy represents a characteristic associated with the image content. Each tag in the hierarchy is derived based on image-based processing applied to the image content. In response to receiving a selection of at least one tag in the hierarchy, display of the image content associated with the at least one tag is initiated. A user is able to quickly and easily find desired image content by using the hierarchy to look at tags, select a type of tag from the hierarchy, and thereafter view any content tagged with the selected tag type.