Various methods, systems and apparatus for displaying content associated with a point-of-interest (“POI”) in a digital mapping system, or a region within the digital map, are disclosed. One such method may include detecting a change in the zoom level of an electronic map displayed on a computing device, determining if the new zoom-level is at a pre-determined zoom level (e.g. at maximum zoom), identifying a POI on the map, retrieving content associated with the POI (“POI content”) and displaying the POI content. The method may further include detecting a change in the zoom, or pan, of the digital map while POI content is displayed, and removing the POI content in response.