Invention Grant
- Patent Title: Targeted online, telephone and television advertisements based on cross-service subscriber profiling
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Application No.: US11894054Application Date: 2007-08-17
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Publication No.: US08505046B2Publication Date: 2013-08-06
- Inventor: David Small , Canhui Ou , Raghavendra Savoor , Stephen Sposato
- Applicant: David Small , Canhui Ou , Raghavendra Savoor , Stephen Sposato
- Applicant Address: US GA Atlanta
- Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee Address: US GA Atlanta
- Agent G. Michael Roebuck
- Main IPC: H04N7/025
- IPC: H04N7/025
Abstract:
A method is disclosed for monitoring data packet traffic in a communication network for at least two of a plurality of subscriber devices associated with a subscriber; developing a holistic subscriber profile for the subscriber based on the monitored data packet traffic; selecting advertisement data for a current one of the plurality of subscriber devices based on the holistic subscriber profile and sending the selected advertising data to the current subscriber device. A system is disclosed for performing the method. A data structure is disclosed for use in performing the method.
Public/Granted literature
- US20090049469A1 Targeted online, telephone and television advertisements based on cross-service subscriber profiling Public/Granted day:2009-02-19
Information query
