Some embodiments of a display apparatus can present a variety of products or images of available products in an appealing manner that draws attention from consumers. In particular circumstances, the display apparatus may be readily changed by a store worker from a first configuration to a second configuration having a different appearance. For example, the display apparatus may include a generally rigid frame that receives a decorative, external sheathing in a toolless manner. Such a configuration can be useful, for example, for endcap display fixtures that are positioned at the end of store aisles, thereby providing an opportunity to promptly change the appearance of one or more endcaps and the products exhibited thereon.