Invention Grant
US08508357B2 Methods and apparatus to encode and decode audio for shopper location and advertisement presentation tracking
有权
用于对购物者位置和广告呈现跟踪的音频进行编码和解码的方法和装置
- Patent Title: Methods and apparatus to encode and decode audio for shopper location and advertisement presentation tracking
- Patent Title (中): 用于对购物者位置和广告呈现跟踪的音频进行编码和解码的方法和装置
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Application No.: US12626571Application Date: 2009-11-25
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Publication No.: US08508357B2Publication Date: 2013-08-13
- Inventor: Venugopal Srinivasan , Alexander Pavlovich Topchy , Arun Ramaswamy
- Applicant: Venugopal Srinivasan , Alexander Pavlovich Topchy , Arun Ramaswamy
- Applicant Address: US IL Schaumburg
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US IL Schaumburg
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G08B1/08
Abstract:
Methods and apparatus to encode and decode audio for shopper location and advertisement presentation tracking are disclosed. A method for tracking a shopper includes receiving a first audio signal at a first location with a decoder attached to a shopping implement, determining a first code encoded in the first audio signal, receiving a second audio signal at a second location with the decoder, determining a second code encoded in the first audio signal, and transmitting the first code and the second code to a data retrieval device.
Public/Granted literature
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