In a control of receiving service information, a controller in a radio communication terminal (AT) controls a communication section to receive broadcast data continuously for one cycle while a broadcast service is executed. When a packet among the broadcast data can not be received for some reason, retransmission of the packet is awaited. During the waiting period, transfer rates are respectively calculated based on all previously received data and the latest data received (e.g., during the preceding 30 seconds). Then, a time until the required packet is received for the next time is estimated. Until that time, intermittent reception is performed by the radio communication terminal (AT) at an interval assigned for the radio communication terminal.