A MMR system for newspaper publishing includes a plurality of mobile devices, an MMR gateway, an MMR matching unit and an MMR publisher. The MMR matching unit receives an image query from the MMR gateway and sends it to one or more of the recognition units to identify a result including a document, the page and the location on the page. The image registration unit includes an indexing unit for generating images adapted to the environment and capabilities of the image capture device. The indexing unit also automatically adapts the configuration of the plurality of recognition units and index tables based upon image queries applied to the plurality of recognition and index tables. The plurality of recognition units and index tables are configured based on content they reference, recognition algorithm used or other factors.