A method, system and computer program product for ranking of products related to a product category in online shopping. A search query for one or more products is received from a user. A set of attributes and features of each attribute are extracted related to a product category for each of the one or more products. A score of each attribute is calculated based on the features. Further, the weights are assigned to each of the one or more attributes and a product rank is generated for each of the one or more products based on assigned weights and the score by using a predefined relevancy-ranking algorithm.