A method includes accessing a cookie file from a media receiver via a network. The method includes detecting an occurrence of the keyword (selected from the cookie file) within a portion of a media content stream. The method includes identifying one or more additional words that are located within a number of words from a location corresponding to an occurrence of the keyword within the portion of the stream of media content. The method includes filtering the one or more additional words to exclude at least one black listed word to produce a filtered search set. The method includes providing a search result in response to locating the keyword. The search result is based on an Internet search conducted using the keyword and the filtered search set, and is made accessible via a display device after the portion of the media content stream is made available via the display device.