Embodiments are described for a system and method for redirecting Internet traffic away from illegitimate web sites. A redirect process includes a typo identifier engine and a direct navigation engine. The typo identifier engine generates a list of domain names based on common typographical variations of legitimate brand domains, and common direct navigation domains. A web crawler process verifies if the generated domain name are registered. The sites are classified as either legitimate or illegitimate based on a series of defined rules and analysis of parameters, such as site content, registrar identity, and owner. The direct navigation engine compares the user's request with the list of known illegitimate domains found by the typo identifier engine. If a match is found, the system replaces the user requested domain name with a redirected domain name.