Technology for processing an ordered sequence of frames of a media program intended for play in an HTTP Live Streaming (HLS) player. Processing a first ordered subset of frames of the sequence. Processing a second ordered subset of frames of the sequence separate from the first subset. The second subset following on the first forms a third ordered subset of frames of the media program. Processing the second subset includes creating a manifest file of the subset. The playing time of processed frames of the first subset is at least equal to the processing time of the second subset. Processing the first subset can include creating a manifest file of the subset. The media program can include ads (at least a pre-roll ad) and content. The first ordered subset can be the pre-roll ad. The second ordered subset can be the content and remaining ads (e.g., mid-roll and post roll).