To suppress deterioration in image quality even if skew occurs during conveyance of a medium, an apparatus, which is configured to record on the medium conveyed in a direction that intersects an array direction of a plurality of recording elements using a recording head on which the recording elements are arranged, includes a table in which the recording elements are divided into a plurality of groups, and which includes correction information corresponding to the recording elements for each group, a first acquisition unit configured to acquire position information about the medium in the array direction, a second acquisition unit configured to acquire the correction information based on the position information and the table, and a correction unit configured to correct image data based on the correction information.