A method and system of managing content at a network site can allow easier use by business users. A higher level of abstraction can be used to allow business users to create their own objects that may reference or contain other objects or records as managed by a content management system. Business users do not have to learn programming code in order to work those objects, which are content types. A graphical user interface (“GUI”) can be used to help the business users to create, modify, and delete content types. The GUI and the ability for business users to the create content types greatly shortens the time between receiving software to operate a network site and launching content at that network site.