Embodiments of the disclosed invention include an apparatus, method, and computer program product for distributing media content to a plurality of display devices. For instance, in one embodiment, a computer implemented method for distributing media content to a display device is disclosed. The method comprises configuring a middleware device to provide media content to the display device and to a set of display devices. In response to the middleware device receiving a request for media content from the display device, the method determines whether the there is sufficient bandwidth to provide a requested media content to the display device. In one embodiment, if the method determines that there is insufficient bandwidth to provide the requested media content to the display device, the method provides the requested media content to the display device based on a set of preconfigured user preferences.