The present invention is related to a method and an apparatus for assembling a tire (1) onto the rim (2) of a vehicle wheel or for disassembling a tire (1) from the rim (2) of a vehicle wheel. There is provided an electric motor (3) for rotationally driving the rim (2) and the tire (1) during the assembling or disassembling operation, tools (4, 5) for assembling or disassembling the tire (1) onto the rim (2) or from the rim (2), measuring means (6, 15, 16, 18) for measuring the tire temperature and/or forces acting on the tire during the assembling or disassembling operation, and recording means (7) for recording on at least one data carrier the measured values of the tire temperature and/or of the forces acting on the tire during the assembling or disassembling operation.