A liquid crystal display apparatus includes color filters, a display signal voltage application circuit, a common voltage application circuit, and a polarity inversion circuit. Each color filter corresponds to one of sub-pixels arranged two-dimensionally in a display section. The display signal voltage application circuit applies a display signal voltage to a pixel electrode of each of the sub-pixels. The common voltage application circuit applies a common voltage to a common electrode of each of the sub-pixels. The polarity inversion circuit inverts a polarity indicating a magnitude relationship between a pixel electrode voltage and the common voltage that is applied to the common electrode. The polarity inversion circuit makes the polarity of at least one of the sub-pixels arranged in a row of the display section different from the polarity of another sub-pixel of the same color arranged in the same row of the display section.