A method for carrying different types of broadcast services over a first mobile broadcast network that carries a first type of service content may include adapting a second type of service content, different from the first type of service content, for transport over the first mobile broadcast network, adapting service bootstrapping information, and mapping service layer addresses to data flow addresses of the first mobile broadcast network. On the receiver side, a broadcast flow address for service bootstrapping information may be discovered, the service bootstrapping information acquired from the discovered broadcast flow address, service layer addresses may be obtained from the bootstrapping information, and service components of the second type of service content acquired from the broadcast network.