An application server in a communication network receives a plurality of data streams from a plurality of mobile stations that include a client for the application server. The data streams may be video, audio or a combination thereof and include an indicator of originating location of the data stream. A subset of the plurality of data streams that originates from an area are determined. The first set may also be determined based on a tag that is included in each of the data streams of the first set, the tag indicating a sharing status for a respective data stream and/or a subject of the respective data stream. A first data stream of the first subset transmitted to a service subscriber having an interest preference corresponding to the tag of first set data streams. The transmitted first data stream may include overlay content associated with the service provider.