A method, system and program product for providing distribution of customer feedback pertaining to an aspect of a retail environment. The method includes creating either a text, an audio or visual tag for inputting into a tool, feedback from customers using a plurality of devices, the tag including either a product-related or a location-related tag that can be used to extrapolate on the feedback. The method further includes identifying respective locations of customers, collecting in real-time the feedback inputted by the customers and providing a user, a customer that has provided feedback or not, access to the feedback collected based on either an inquiry submitted to the tool by the user or based on a current location of the user identified by the tool. The method further includes retrieving in real-time a subset of the feedback collected based on either the inquiry submitted or the current location of the user.