A value allocation brokerage and exchange system. In one embodiment, the value allocation brokerage and exchange system comprises a broker server used to buy and sell points over the Internet. The broker system is operably coupled to a local area network over a communications link. The local area network includes a database server hosted by a database host, with the database server maintaining a database of recent Internet point transactions. The broker server receives requests from users to exchange points with respect to a plurality of potential point systems.