Disclosed are various embodiments that provide immersive multimedia views for items. Code for generating an immersive view for an item is obtained from a server, and the immersive view is rendered in the client. The immersive view features an image of the item surrounded by a user interface layer that provides information about the item. The user interface layer is hidden when a cursor moves onto a portion of the immersive view that corresponds to the image of the item. The image of the item may be replaced with a video of the item.