Systems, computer-implemented methods and computer program products for directing a consumer to a source offering for sale a specific item previously purchased by the consumer. Electronic receipt data generated for a consumer purchase of a specifically identified item is generated by a merchant transaction processing device, and an electronic representation of a receipt is generated based on that data. The electronic representation identifies the specific item and includes an input element or button that can be selected, clicked on, executed or activated by a consumer to allow the consumer to be directed to a website of a merchant who offers the same item for sale and from which the consumer can buy the same item again.