A coupon card assembly for attaching to a support structure is disclosed. The assembly includes a hinge partially cut through first and second layers of material and a liner to define a first and second card portion movable about a pivot axis. The first card portion includes a score line disposed along a width and cut through the first layer of material to define a segment of the first layer of material removable from the first card portion to expose one of a first and second layer of adhesive remaining on the first card portion for attaching the first card portion to the support structure. The score line is spaced from the pivot axis with at least a portion of the hinge continuing to include both of the first and second layers of material such that the hinge remains functional after removing the segment.