A liquid crystal display device includes a display panel including one or more pixel region partitioned into first, second and third sub-pixels; a backlight including first and second sources for projecting onto the one or more pixel region one of a first light having a first wavelength and a second light having a second wavelength; and a controller for partitioning a four-color pixel data corresponding to a period into first and second data to be applied to the first and second sub-pixels, respectively, during a first part of the period while the backlight projects the first light onto the one or more pixel region, and third and fourth data to be applied to the first and second sub-pixels, respectively, during a second part of the period while the backlight projects the second light onto the one or more pixel region, the controller applying a white data to the third sub-pixel during the first and second parts of the period.